Yolie Rebranding — 2022
Yolie. A river
of calm and
clarity.
Client
Yolie
Industry
Yoga
Services
Brand Strategy
Corporate Design
Website
Social Media
Film und Video
Photography
Yogaliebe becomes Yolie. Hochburg loves design and yoga. For almost a decade, we have been collaborating with yoga guide Anna Rampf. With her yoga techniques, she corrects our monitor backs, and we elevate her yoga studio brand in a Hochburg style. Since the start with Yogaliebe, Anna has consistently evolved, and this has now been manifested with a brand relaunch.
More grown-up, concise, calmer, away from that 2000s “favorite person” vibe. Once started more sporty, Yolie now stands for the joy of personal wellbeing. Yolie creates holistic experiences and provides healthy impulses to promote daily wellbeing. We created the new wordmark and an elegant, softly rich, and organic color world to minimalistly convey the next phase of Anna's yoga philosophy.
From dynamic energy to calm flow: Anna's Yolie journey.
The corporate design of Yolie reflects the calming essence of Strala Yoga. With its earthy color palette, combining natural tones with soft pastel accents, it creates an atmosphere of tranquility and relaxation. The typography is clear, rhythmic, and high-quality, emphasizing the professionalism and depth of the offerings.
Every design element, from the rounded corners of the text and image shapes to the minimalist icons of the yoga sessions, is carefully aligned to convey a sense of softness and serenity. This design concept not only reflects Anna’s dedication to yoga but also her deep connection with her students and the Hochburg community.
A digital hug: Yolie's calming online presence.
In the digital age, an engaging online presence is essential. For Yolie, we developed a digital strategy that reflects Anna’s philosophy and practice of Strala Yoga on websites and social media. Yolie’s website is more than just a virtual storefront; it is a place of calm and inspiration.
On social media platforms like Instagram, we share content that not only informs but also encourages pause and reflection. The carefully selected body shots, in harmonious colors, focus on the movement and essence of yoga. These contents are designed to communicate the uniqueness and depth of Yolie’s yoga approach and to create a community that extends beyond the physical presence in the yoga studio.
We have been collaborating with Anna for around a decade.
Yogaliebe becomes Yolie. For around a decade, we have been collaborating with yoga guide Anna Rampf. Since the start with Yogaliebe, Anna has consistently evolved, and this has now been manifested with a brand relaunch. More mature, concise, calmer, moving away from that early 2000s “favorite person” vibe. Initially starting with a more sporty tone, Yolie now represents the joy of personal well-being.
