Branding
Infos
Client
Team23
Industry
Digital agency
Services
Corporate Design
Social Media
Print Design
Interior Design
A massive presence like an outdoor brand.
The digital agency Team23 from Augsburg supports companies in digital transformation. Having grown significantly in recent years, the 85+ experts advocate innovative methods and new ways of thinking as companions and pioneers to turn their clients into the winners of the digital age. The path to the new peak can be rocky and steep. With a mountainous brand language, the agency has already worked on its own performance.
With Team23, it’s an expedition from the base camp towards the summit. They are the Sherpas with sophisticated websites, software & e-commerce solutions, and mobile apps in the digital survival backpack. Our task: Analyze the existing CI elements, separate the individual parts, and fuse them into a coherent brand, carving an identity rock into the surf. Because the rock, the keystone, is the essential brand element of Team23. The update should be bold, more focused, straighter, and should also appear more professional and serious to directly touch important decision-makers of companies.
Team23 — 2023
Bold und geradlinig in die digitale Zukunft: Die neuen Brand Assets.
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Keyvisuals.
Das Design basiert auf "The Keystone", dem Kernstück, das für Konsistenz und Dynamik sorgt. "The Cliff" strukturiert Formen und Ränder, verleiht dem Design eine unverwechselbare Kontur. "The Path" lenkt mit dynamischen Linien die Aufmerksamkeit und bringt Bewegung ins Design. Diese Elemente schaffen ein flexibles, doch kohärentes Markenbild. -
Team23 Icons.
Die Icons bringen mit ihrer technischen Anmutung und schlichten Formensprache einen modernen Kontrast in das robuste Design von Team23. Ihre einheitliche Gestaltung und intuitive Symbolik verankern die Marke in der digitalen Moderne. -
Das neue Logo.
Das Logo von Team23 mit seiner fragmentierten "23" steht für eine feste, aber flexible Identität, die auch für sich allein Bestand hat. Die spitzen Klammern, die an Programmiercode erinnern, unterstreichen die digitale Verankerung und zeigen technische Kompetenz sowie Innovationsfreude. -
UI Elemente.
Die UI-Elemente von Team23 vereinen Funktionalität mit einem dynamischen, intuitiven Design. Durch techy Icons und übersichtliche Interaktionsschaltflächen wird eine nahtlose Benutzererfahrung unterstützt. Diese Elemente stärken nicht nur die Praktikabilität, sondern auch die digitale Identität von Team23.
Brand DNA
A pioneering orientation for the future.
A transformation work with a typical stronghold touch: The good parts have been refreshingly sharpened. The color space shifts more towards neon, the typography upgrade is bold-edged, the new number set feeds the 23 more prominently into the logo and the word-image mark (what would Michael Jordan say about that?), along with a set of techy icons that characterize individual processes.
The keystone remains newly colored as the origin for all further branding tools. From this, The Cliff and The Path are derived for all communication tools, giving the Team23 brand a stable orientation – from the presentation to the spatial office design. Because this is what Team23 creates for its clients: a pioneering orientation for the future. What has emerged is a distinctive, consistent corporate design with a more summit-conquering self-confidence. A massive appearance like an outdoor brand. There’s no bad weather because Team23 has the right dress code in the server closet for all the demands of the digital world.
Communication
Communication
