The Stimpfig brand stands for a high standard of quality, reliability, and exclusivity — the new corporate design was meant to reflect these attributes as well. At the core of the branding is the logo, whose font evokes Italian serpentine roads and the Döttinger Höhe of the Nürburgring Nordschleife. Curvy, distinctive, and precise. The bold red symbolizes the passion for exclusive sports cars from Porsche and Ferrari, balanced by a muted blue tone that soothes and harmonizes. A perfect interplay between temperament and restraint.
The strong interplay of the two corporate colors is also reflected in the design elements. An arrow design that embodies acceleration—dynamic, straightforward, and full of character. And a sigil that focuses on the brand’s core message: exclusive and captivating. In contrast, the typography takes a step back, impressing with its contemporary lightness and elegance.
Stimpfig Branding — 2021
We know only one gear — full throttle.
Full speed through
all communication channels.
The various print materials stand out due to their high quality and focus on excellence. Handmade paper, different embossings, and a restrained design. Elegance par excellence.
In the digital world, the brand thrives on high-quality photography and creates a perfect stage for the exceptional vehicles through restraint and plenty of white space. The individual design elements emphasize the dynamic effect without pushing themselves to the forefront.
