Client
Offsight
Industry
Film production
Services
Corporate Design
One camera washes the other: To make the filmmaking duo from the production agency Offsight even more visible and help them fully embody their motto “We go OFFSIGHT”, we developed a versatile toolkit packed with strong, functional assets. The focus was clearly on typography — capturing the agency’s unique indie spirit and seamlessly integrating into their creative work.
The design draws inspiration from the rough, nostalgic look of classic Super 8 films — a touch of blur and grain capturing just the right amount of retro charm. The distinctive textures and the reduced, thoughtful aesthetic give the branding a creative and authentic character, making Offsight unmistakable both in digital spaces and on-site.
A donkey goes Offsight.
New to the team: The Offsight Donkey. This charming mascot, with its sketchy, slightly scribbled look, embodies Offsight’s relaxed, creative spirit — casual, not too perfect, a little rough around the edges, but precisely that makes it so authentic. The Donkey is not just a logo; it’s a symbol of the duo’s role as the “Equipment Kings”: reliable, resilient, and always fully equipped to deliver content with passion and quality.
Whether it’s camera, lighting, or drone — the Donkey brings everything needed to bring the team’s ideas to life. The combination of a streamlined selection of design elements and the raw, expressive typography creates a bold, confident look that stands out in the industry and highlights Offsight’s unconventional character.
