Client
Messerschmidt
Branche
Painting Company
Services
Corporate Design
"Careful. Solid. Clean." becomes "Craftsmanship." For almost 80 years, Jakob Messerschmidt GmbH has stood for craftsmanship precision and exclusive wall finishing. Under Thomas Messerschmidt, the company has evolved into a manufactory for demanding interior design projects and is known as a permanent member of the Farbrat values community.
To refine its own brand, the company has now created a new corporate design that combines tradition and modern elegance: The old logo was reduced to "Messerschmidt," with the "M" symbolizing the connection between name and craftsmanship in symbolic brushstrokes. Noble typography and an earthy color palette create a warm, high-quality feel that extends from business stationery to the fleet.
Messerschmidt stands for craftsmanship excellence and innovative interior design. The new corporate design combines tradition and modernity with a clear wordmark in sans-serif font and a logo that stylizes the "M" and brushstrokes. The earthy color palette, inspired by natural pigments, and a warm visual language emphasize the authenticity and elegance of the brand.
Supplemented by clear design patterns that can be used flexibly, the design conveys professionalism and timelessness. The versatile, scalable logo and inviting visual elements strengthen the recognizability and positioning of Farbrat as a leader in high-quality interior design.
Where spaces become experiences.
The new design makes a clear statement – modern, precise, unmistakable. The reduced aesthetics and distinctive visual language run through all applications – whether digital or analog – and give the brand a strong presence. Natural color worlds, elegant details, and thoughtful typography combine craftsmanship with timeless elegance. This way, Messerschmidt is not only visible but also tangible.
