Client
Letech
Industry
Automotive
Services
Corporate Design
Brand Relaunch
Letech is considered the international top-notch address for G-Class enthusiasts, private collectors, specialty vehicle manufacturers, and the most renowned automobile corporations. The company from the Stuttgart region brings the urban off-road vehicle culture back to the wilderness with technical perfection. Construction meets brand organism: Just like the company operates, based on existing vehicles, we deconstructed the brand and reassembled it. We defined the brand visually as it is – robust, multifunctional, and suitable for any terrain.
Just like the high-end vehicles that not only look good but truly perform off-road, the brand will be ready for action in all areas going forward. In other words: the corporate identity should reach the same high level as the products. The 2024 version emerged: versatile and dominant, streamlined and minimal, light yet present, without frills, still unmistakably Letech, and now super-flexible and ready for action like the vehicles.
A logo that embodies precision and strength – reduced to the essentials.
The logo of Letech follows the same principles that define the vehicles: clarity, functionality, and robustness. Derived from the letters "L" and "T," it has been reduced to the essentials. No unnecessary details, no visual ballast – instead, a design language that conveys precision and strength.
A brand,
as robust and versatile as
its vehicles.
The new brand guidelines are applied in various areas: In brochures, they convey the clear, functional aesthetics of Letech, while social media platforms strengthen the brand with minimalist design and precise messaging. The reduced yet powerful design language also comes to the forefront in packaging, visually highlighting the quality and versatility of the products – ensuring a cross-brand presence that remains clear and strong at all times.
