Client
Karo Kauer
Industry
Fashion, Lifestyle
Services
Brand Strategy
Corporate Design
Website
Exhibition Design
Truck Design
A woman became a brand that needed a design umbrella.
From her keynote at the OMR Festival to Paris, it’s just one or two posts and Insta-Stories away. Karo Kauer lives the quintessential influencer life. Frontend and feed are a single visual dream from across the globe, while the backend content-creation room is all about that hard-working life. In addition to constantly entertaining over half a million followers, the twice-mom takes care of her own fashion label, plans her own café in her Swabian homeland, and in between has shaken up her own wine from her oversized coat.
The things you do between a photo at a metro station and a beach selfie. A woman became a brand that needed a design umbrella. For all the projects now and in the future. Karo Kauer has big plans and strategically looking far ahead is the ultimate motivation for our design lab—100-emoji. The focus: creating the new logo with wordmark. The double-K initials were rotated and transformed until the final emblem stood there (a bit of a bam-moment). Confident and inviting like open arms, as life-affirming as Karo herself. It gets a classy push in a ring with a seal-like look, applied to business stationery like letterheads, business cards, or folders.
Karo Kauer Label — 2022
Consistent Label Branding – from Unboxing to Wearing
Influencial Area Code: Off White and Beautiful Black define the color palette, the imagery, and the design principle, re-tightened to be iconic, premium, fashion-forward, bold, and playful. Oh look, it’s Karo Kauer. The brand design aligns naturally with her environment on Instagram, on the website, and especially with the future collections and products of her fashion label.
Whether it’s a quiet, understated logo on the chest or a bold all-over print. Shirts, coats, bags, blankets, cardigans, perfumes, or belts, all packed in chic boxes to make customers' unboxing stories even more stunning. KK is now everywhere, with the hotline blinking across all channels—Influencer Business Next Level.
Karo Kauer Label — 2022
KK everywhere and across channels, media, and products – for a woman with big plans ahead.
Karo Kauer Label — 2022
Involved in the process from the very beginning.
