HWA Racelab Branding  —  2018

The connection between racing and high-tech. Between entertainment and engineering.

A design that defines. And creates space. The connection between racing and high-tech. Sometimes loud. Sometimes quiet. Between entertainment and engineering. A strong umbrella brand that allows flexibility without losing intensity.

BRANDING

Created from the core of the corporate design. The logo as the foundation. From the crop, unique backgrounds are formed. Clean. Simple. Memorable. And for the employees: easy to handle. Even without much know-how.

Sometimes loud. Sometimes quiet. Sporty and dynamic. Between entertainment and engineering.

HWA Racelab Branding  —  2018

In the fast lane. Across all channels. The brand elements as a red thread through various communication materials.

COMMUNICATION
The flag as the graphic starting point. Symbolizes speed and power.

HWA Racelab Branding  —  2018

A new visual DNA and a racecar to be developed. The result: a real eye-catcher on the racetrack.

RACECAR

HWA Racelab Branding  —  2018

Zwischen Entertainment und Engineering. Eine starke Dachmarke mit hohem Wiedererkennungswert.

COMMUNICATION
The brand elements as a red thread through various communication materials. Strengthen the recognition value. And offer opportunities for identification for employees, customers, and fans.

HWA Racelab Branding  —  2018

Backstage.
Involved in the process from the very beginning.

Behind the scenes
Involved in the process from the very beginning. Accompanying, inspiring, documenting, implementing. So that the HWA brand becomes truly complete.