Client
Humano
Industry
Medicine, Health
Services
Corporate Design
Content Production
Website
Feel good today. Feel even better tomorrow: Humano represents the interdisciplinary collaboration of doctors and therapists from various health sectors. Under one roof in Stuttgart and with a unified visual brand, Humano stands as a counterpoint to a traditional doctor's office, where individual practices diagnose and prescribe prescriptions in isolation.
You are the Center of our Journey: In contrast, Humano offers comprehensive health management and aims to develop effective diagnostic and therapeutic approaches to sustainably improve the health of its patients. After a detailed medical history and holistic consultation, decisions are made about what can be done in-house. Patients are not passed from one doctor to another.
This holistic approach quickly grew Humano’s reputation and clientele, making a consistent and coherent brand management essential for this "co-working space for doctors." The idea: In addition to medical expertise, the brand should convey well-being, security, trust, and integrity, with the message "you will definitely be helped here" rather than a frightening white neon-lit hospital image. More human than patient. Positive health overrides negative medical records.
After our typical company diagnosis, the individual branding elements grew organically under these aspects and in the spirit of holistic integration. The color set warmly combines the human essences of Body, Mind, and Soul, the classic typography exudes the necessary seriousness, infographics capture the circulating spirit of life, and the motivating imagery primarily boosts one thing: a passion for health. With Humano, tomorrow will be better than today.
The logo itself stands as a powerful seal, a guarantee emblem, integrating the interdisciplinary approach under the Humano roof. The corporate design by Hochburg, already in use in everyday life with the inviting website or the in-house wayfinding system, conveys the well-being of a time-honored medical brand that has always been there, reliably caring for its patients, and finding the right diagnosis and healing method. When you walk through this door, something good happens to you.
You are
the Center of
our Journey
As a brand, Humano should, in addition to medical expertise, convey security, trust, and with an old-school touch, "you’re in the right place here." The corporate design conveys, with a calming color choice, classic typography, and simple infographics, the well-being of a time-honored medical brand that has always existed, has always been reliably there for its patients, and finds the right diagnosis and healing method.
At the heart of Humano:
A photoshoot that captures trust and atmosphere.
