Huma Re-Branding  —  2020

Go big, not small. Huma in a new design.

THE BRANDING

A genuine family business gets a fresh new look — for almost 100 years, huma has supported professionals from craft and industry in paints and plasters. The innovation and high quality of their products are now also reflected in the new brand identity.

A new, fresh brand has emerged, standing out with its clean, minimalist design combined with bold colors, clear messages, and playful details. Huma is ready for the future.

Primärfarbe auf Produktebene und Komplementärfarbe als Logoakzent im Spiel miteinander.

We really make a splash
with the plaster.

The different applications highlight the branding’s versatility. Each product group has a distinct, prominent color; messages and information are clear and kept to the essentials. Light and easy to understand, full of vibrancy, and always delivered with a wink.

High recognition makes everyday handling easier for customers and ensures maximum efficiency. A design that stays in the mind and provides clear orientation.

COMMUNICATION
Leicht und schnell verständlich, voller Strahlkraft und immer mit einem Augenzwinkern umgesetzt.

Huma Re-Branding  —  2020

White space meets color.
Huma digital.

DIGITAL

The web presence plays strongly with ample white space and colorful accents. A minimalist yet powerful design language combined with striking images brings the profile to life, showcasing colors and plasters in use.

The created guidance as well as the approachability make the products tangible and strengthen brand loyalty. 

Huma Re-Branding  —  2021

Backstage.
Involved from the very start of the process.

Behind the scenes
Von Anfang an im Prozess involviert. Begleitend, inspirierend, dokumentierend, umsetzend. Damit die Marke Huma richtig rund wird.