Under the direction of the Hahn Group, the Alte Weberei in Mittelstadt near Reutlingen has been newly opened. The vast industrial site, dating back to 1876, serves as the first self-sufficient Hahn Classic location, a refuge for classic car enthusiasts of both young and old, as well as a versatile event venue, ranging from weddings and conferences to fashion shows. The facility has been commissioned for design chassis, both for the Alte Weberei location and specifically for the Hahn Classic brand.
The thematic framework was set: the traditional car dealership, the historical vehicles, including a high Porsche proportion, no greasy workshop, an exclusive yet open place to also inspire younger people with the classic car theme. We carefully developed the branding based on the existing elements of Hahn Automotive. The original form of the famous Hahn was subtly touched upon, and the color palette slightly intensified. The calming, minimalist, and elegantly nuanced Hahn Classic CI fits seamlessly into the Alte Weberei cosmos and serves as the guiding principle for the interior design or future editorial books.
The interior: Workshop meets lounge
In collaboration with our interior architects and construction professional friends Cyrus Ghanai and OMAS Studio, the clean look was shaped into a smart spatial concept and set up as a network arena for classic car fans. Workshop meets lounge. Restoration meets engine talk over coffee. Lift meets custom-made furniture. The new brand Hahn Classic is subtly present throughout the entire location.
The website: Clean & classy with a touch of elegance.
From the lift to the web. Or with the lift to the web. In any case, under the direction of the Hochburg, the website was launched parallel to the opening of the location. The sleek appearance in the new corporate design immediately creates excitement for the location and the vehicles. Hahn Classic: the platform for all classic and vintage car fans.
