Client
Festool
Industry
Power tool manufacturer
Services
Redesign
Brand strategy
Sharpening a brand without changing its DNA. The challenge in rebranding. Individual elements remain, but the arrangement is redefined. The Festool brand is brought further into focus. And communication becomes simpler. Internally. Externally. And internationally. In short: The profile is realigned. And success continues to grow.
Festool Rebranding — 2018
One design element. Many functions. The logo comes into focus. Connect it with the product.
Smart brand. Smart campaign.
The difference between a design agency and a thinking design agency is: in one, you get a stylish catalog. As ordered. In the other, a smart concept. Like Festool. Where we listened closely in workshops and shop talks. Conclusion: The automotive sector of the power tool manufacturer is missing something crucial. They have a good marketing tool with the 'Profitzone'. But that’s not enough to ignite their own sales. Nor to open the doors at the targeted customers — the auto repair shops.
So, we create a story. We transfer the dry topic into an exciting environment. The world of motorsport with its high-end story. Emotional because sexy because sporty. And suddenly, we are on eye level with mechanics and workshop owners. And they are willing to talk. Open to arguments: why it’s worth investing in Festool.
A catalog can’t do that. Only a creative concept can do that. And that’s what we love to do. Creating images. And desirability. And sexiness. Because that’s how you make brands strong.
