More than that, the appreciation of special things is fundamental to their work and a deeply held conviction. With over 25,000 items auctioned annually and a remarkable team of experts from all fields, Eppli has evolved into the leading auction house in southern Germany in recent years. A generational change is on the horizon. We are putting the Eppli brand to the test.
Eppli Brand Relaunch — 2021
Eppli next Level.
“‘We value values" gradually emerged over time as Eppli’s corporate philosophy in a double sense: They not only appraise the current market value of various items daily.
Branding
Client
Eppli
Industry
Auction house
Services
Redesign
We prepare the pioneers of the industry for the future.
The use of serif was previously classic but not modern. We remain classic, but become bolder and more contemporary. This adjustment maintains brand recognition through the overall image. A responsive brand identity for both digital and analog use. Ready for the future.
The design's objective: more modern, clearer, more digital. Yet also more premium, targeted, and consistent. We add a pattern and a signet as CD elements—the shape, an antique seal. The imagery comes directly from Eppli with its unique range of jewelry, watches, antiques, art, designer fashion, and accessories. We provide the products with the perfect frame—classic, with a passe-partout.
Visual DNA
Visual DNA
A responsive brand identity for both digital and analog use. Ready for the future. The design’s objective: more modern, clearer, and more digital. Yet also more premium, targeted, and consistent.
Branding
