Client
Das Deutsche Zahnärztliche Rechenzentrum
Industry
Billing
management for dental practices
Services
Brand strategy
Communication strategy
Redesign
The brand evolution of the DZR.
The client: The German Dental Computing Center, short DZR. Market leader in factoring & 360° billing management for dental practices. The task: Development of a new brand and communication strategy to sharpen the identity and the service foundation of the DZR.
DZR promises its customers: Do what you do best, we take care of the cash flow and much more. Done. We do what we do best. An evolutionary development of the DZR brand. Recognizable, powerful, distinctive, and above all, future-oriented.
DZR is ready for the future.
The clear, reduced, and simple design language still conveys size, professionalism, and smartness. The clear, modern grotesque font looks friendly and not too mechanical, is easy to read – even in small sizes. DZR is ready for the future.
This requires not only a well-thought-out design but also the corresponding guidelines on how and where to apply it best. For all applications, from analog to digital. Only then can each element and each application from the design system feed back into the big picture: the DZR brand.
DZR Brand Relaunch — 2020
Smart, surprising, and simple. The ideal practice for a digital brand. Completely happy – even online.
DZR Brand Relaunch — 2020
The ideal companions in practice. The DZR collection: Completely modern and high-quality.
