Client
Dr. Löcklin
Industry
Dentistry
Sevices
Corporate Design
Website
Interior Design
The own tooth is still the best.
In times when everyone is constantly broadcasting, for many, bleached white teeth are a must. Dentist Dr. Volker Löcklin and his colleagues, on the other hand, focus on a natural aesthetic in the jaw region. True to the practice's claim "The own tooth is still the best!" they work in a classic, preventive, and highly precise manner. Accordingly, the focus of the new CI by Hochburg was on these basics. The image of the sympathetic "dentist of the middle" should be conveyed in a smart way, easily understandable with a subtle, cool touch that breaks down inhibitions and builds nudging for a visit to the dentist.
Because the more often one goes for prophylaxis, the rarer the large and thus expensive issues arise, one of the important messages of the Dr. Löcklin team. The primal form of the tooth runs through the brand design and is integrated into all communication tools in various variations, filled up to wavelike shapes. A typeface of elegance and sobriety reflects the practice motto "Precision meets aesthetics." From the head-typography, the new word-image brand is created in combination with the tooth-sign. The lettering remains the same, but the tooth icon is played with in various ways. No tooth is like the other, but every own tooth is valuable, with or without gaps that can be filled.
You get excited about the dentist.
The color palette is as fresh as the mouth after the treatment. Sketch-icons from dentistry and positive imagery convey to patients as well as potential new colleagues that at Dr. Löcklin & colleagues, you are in the best hands. We create stability instead of shaky candidates.
In the end, the individual elements come together, e.g., on the homepage. You get excited about the dentist. That’s something you have to achieve first. "Your smile is our mission," says Dr. Löcklin. The mission of Hochburg is to make our clients smile happily.
