Client
B. Braun
Industry
Medical Technology
Services
Campaign
A (national) healthcare system is a complex universe, with each hospital being a strict matrix between time pressure, financial efficiency, and the highest ethical standards of helping people. Longtime Hochburg client B. Braun is a world-leading manufacturer of medical technology and pharmaceutical products, playing an innovation-driven role in healthcare. In addition to its broad product portfolio, B. Braun also acts as a software and system solution provider, and they tasked us with creating a B2B campaign focused on agile OR (operating room) solutions aimed at hospital management.
Before the powerful visuals were fresh off the screens and ready to be displayed in recovery rooms, a lot of workshop time was needed initially to distill the abstract themes into a typical Hochburg essence. During a tour of B. Braun's headquarters, we learned more about the daily challenges in the OR, the pressure and stress the staff are under, and how hospital demands are constantly increasing.
Modular campaigns for maximum impact.
At this point, B. Braun sets in motion its supply system with a tailored, automated suture material and portfolio management around the OR – and that’s just the small solution. The larger solution, however, would be developing and building an entire hospital as a service provider.
Initially, only a suture material campaign was planned. Through the workshops, we came to the conclusion that B. Braun is a system solution provider, and the campaign should ultimately be modular and adaptable to serve all areas – from the S- to the X-variant. For this reason, we developed a creative toolkit that seamlessly integrates various levels of information.
Innovative systems, visually simplified.
Our key visuals are as flexible as B. Braun's system solutions and are always adapted to their intended use. The visual building blocks, integrated into the campaign visuals, are used in sales materials while adhering to the corporate design.
They serve as graphic elements to illustrate complex processes or product groups and thus increase brand recognition. The visuals put the target audience, the OR managers, at the heart of the campaign. They eagerly look towards the digital era of their facility. Because with B. Braun's software solutions, they will have "No Stress" in the future.
