Arno Rebranding — 2022
Shaping the
brand together.
Shaping the Brand together: From Wolfschlugen, the family-owned company Arno has been shaping the look and shopping experience of countless stores, shop-in-shops, and brands worldwide for three generations. The POS display manufacturer handles the entire process from design to construction and production all the way to installation. The brands that Arno supplies are in the best hands, but what about its own? Exactly.
Hochburg leads the successful company into the next era with a completely restructured corporate design. Fitting for a modern, globally operating company, it is straightforward like cosmopolitan, architecturally influenced, with a slight touch of avant-gardism. Much understatement flirts with bold colors, clear edges and sharp lines in the typography and graphic elements suggest the competence and consistency with which Arno gets to work.
Arnos visuelle Synthese: From triangle to dynamism, icons and design elements in action.
From the constructivist-inspired logo and the fundamental design system, the new icons and design elements are derived. They can take on various functions and, for example, be used as infographics or homepage buttons – both static and animated. In interaction with the dominant color palette, a distillate is created from simple triangles and (semi)circles that suggestively convey the individual business areas of Arno, such as design, engineering, prototyping, and production.
The new brand: Structured like the company and refreshing like its leadership.
Out of the showcase and into the communication everyday: The new Arno CI setup is in use and shows its versatility across all communication materials. Digital example: For the web relaunch, the corporate foundation was perfectly applied – structured like the company and refreshing, just like the new generation of management at work.
