It all has to look good.

Because everything, on all so-called platforms, always has to look good, the phone at Hochburg rings quite often or the email inbox fills up. The consistent overall aesthetic we create and produce is in demand.

In this case, a special collaboration took place: Hochburg meets celebrity chef Alfons Schuhbeck. Of course, he’s used to being in front of a camera, which makes it easier to produce good material without freezing in awe of the culinary legend. The workflow was further boosted by the fact that the material, created on behalf of a medical company, is meant to bring joy and motivation to a particularly empathetic target audience. So, the situation is as follows: Win-Win-Win.

For several years, Alfons Schuhbeck has been working with the pharmaceutical and medical supply company B. Braun. Together, they develop recipes and products specifically for the needs of cancer patients. A book has already been published.

Now, fresh photo and video content was needed around this topic, which should especially inspire a love for life and health. "Yes" to life, thanks to an intricate concept of enjoyment by Alfons Schuhbeck.

During the content production at a Munich cooking studio – the little getaway during these times gave us extra mental motivation – we captured just that spirit. The footage, in both stills and motion, is regularly used and shared by B. Braun on all channels, from Instagram to LinkedIn. Content is Hochburg, and Hochburg has become a well-shot content machine.