Ready for innovation?
You’re interested in a collaboration? {{br}Write what you need and we’ll get back to you.
NOVUM 07.17
The formula for the perfect Corporate Design.
A novelty in novum – World of Graphic Design, the world’s leading design magazine: We, the small underdog agency from Stuttgart, were chosen to design the cover of the July 2017 issue on the topic of Corporate Design. In this supreme discipline, so many resounding global big players are active that, upon the magazine’s release, we felt a bit like the Stuttgart Mad Men of the new millennium.
But we didn’t toast this insane coup like the fictional New York admen of the 1960s with loads of heavy whiskey and scotch – instead, true to our down-to-earth Swabian roots, we celebrated with a light white wine spritzer, to make sure there’d be enough headspace the next day for those trademark Hochburg outputs. Ideally, Corporate Design and Identity should also be light and easy to access. And that’s where the real challenge begins. Because creating consistent lightness is complex and multi-layered – something our idea for the novum cover aims to illustrate. Influenced by the Atomic Design movement, the focal point is a giant, burst-open pill containing all the components of good Corporate Design and – so to speak – distributing them throughout the CD and CI after consumption.
VIEWS
"The designer is something like a chemist."
We define Corporate Design as a delicate organism with a molecular character, made up of many individual, coordinated elements from which new forms and identities are created – and which, of course, are meant to trigger reactions. ‘The designer is therefore a chemist who must find and develop the right formula,’ is how novum interpreted our title. A true accolade, all of it.
With enormous reach, this prominent publication allowed us to draw the industry’s attention – as well as new clients – to our core competence: Corporate Design. Even as a young agency, we found the formula for a brilliant, powerful signature look, which, of course, is newly developed for each client. And design connoisseurs immediately recognize which house the look comes from. From Hochburg Stuttgart.