Hochburg Digital Lab – Aug. 2019

Want to experience the web architecture of the near future? Just build it yourself.

DIGITAL LAB

What will the web of tomorrow look like?

Want to experience the web architecture of the near future? Just build it yourself. We don’t go to Hornbach on Saturdays to DIY our garden pond project (okay, maybe we do that too), but instead, we bring together the best coders and screen designers from France and New York and create a second web business card, up to date with the latest technology.

Basically, a parallel online world of Hochburg. Version one and version two. Why do we put ourselves through the stress? Because resting on existing skills is always a bad idea, and we want to be at the web forefront on an international level. Also, you can’t roll out such a lab experiment for a client. They’ll blow that thing back in your face when you explain: “Look, you wanted it this way, but we’ve done it like this instead.” Thanks, very much. But we know: this parallel go-live will pay off soon. Because top-notch and state of the art.

DIGITAL LAB

Hochburg Digital Labor

We show what is already digitally achievable today – and what will soon conquer the web in mass business.

Brutal everything and running like on speed.

From the landing page, you journey through the Hochburg cosmos via an innovative menu and surprising page structure. Brutal everything and running like on speed, a horizontal scroll experience with a pleasantly measured sensory stimulation. Really strong, we have to pat ourselves on the cursor, just one of the many small, style-defining icons of our web version two.

We know, of course, that self-praise stinks like a website from 2003. Please forgive us. It's more of that childlike enthusiasm for the incredible possibilities of web technology. Sorry, not sorry. Major props also go out for the cool collaborative workflow with the insanely creative coding guru from France, Baptiste Briel, and Marvin Schwaibold, the former Hochburg employee now living in New York, globally one of the best in their genre.

And this is the level we want to be measured at. Our Hochburg online lab shows what is already achievable in web technology today – and what will soon conquer the web in mass business. We'll already be comfortably in the starting blocks, ready to implement it for you. By the way, the successful Hochburg Futurelab has already received tons of awards for design & coding, more than could fit in an Amazon warehouse. Okay, that was nonsense. But for a garden pond, it actually worked.

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