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Behind the Scenes
Hochburg goes Grandls. The largest and probably most well-known tent at the Cannstatter Volksfest and Frühlingsfest is now under new (co-)leadership and aims to realign itself in terms of its overall appearance and brand building in the coming years. To achieve this, the agency Hochburg has been engaged, because the three Gs are our proven trademark: design, gastronomy, and sociability. And now it’s four Gs and five sizes larger: Grandls! Wasen tent! Wow! But that’s just one part of this story, which is much more complex and extensive.The background: At the beginning of 2022, Marcel Benz from Benz & Co (Benz Catering) took over as the new managing director of Grandls Festbetriebe GmbH and Gastronomie Grandl GmbH.
This means, concretely: The successful continuation of the gastronomic operations at the Hanns-Martin-Schleyer-Halle and the Porsche Arena, both overseen by Grandls, as well as the management of the famous and well-known festival tent, which is practically THE Grandls business card – a monument of the Wasen. For all parts of this gastronomic universe, Hochburg will be responsible in the future for ensuring that each star shines brightly and identifiably. Especially for the Wasen generations of today and tomorrow. The Benz & Co brand will also be realigned. In a first meeting through the impressive festival tent, which is set up for the Cannstatter Wasen every summer, we exchanged ideas about future brand strategies and the new branding for Grandls. The first results will be seen at the Frühlingsfest. Cheers to the new design!
Behind the Scenes
