Hochburg × Alte Weberei – August 2022

The next branding-interior project for Hochburg: The event venue Alte Weberei.

Alte Weberei

The next branding-interior project for Hochburg: The event venue Alte Weberei (known for weddings and the vintage car collection) in Mittelstadt near Reutlingen is being reimagined. Hahn Automobile operates Porsche centers and is creating a dedicated Hahn Klassik area on the vast industrial site from 1876, bringing together the best caterers under one roof. Hochburg has been commissioned for the brand design framework. Hahn x Hochburg – the H stands for High Quality. In the historic setting, the modern story is woven further as a hybrid spot on the next level.

The Alte Weberei will serve as the Hahn Klassik hub, including workshop garages, a museum, and a versatile event location, from weddings to conferences to fashion shows, all in a traditional setting framed by vintage cars, from Porsches to VW Bullis. These many layers will be clearly united in a new brand formation. The presentation delivered, the CI concept is set, and the implementation phase is currently underway.

Alte Weberei
Erneut arbeiten wir mit dem Interieur-Designer Cyrus Ghanai zusammen, der bereits bei etlichen Location-Projekten mit seinen signifikanten Look mit uns fusionierte.

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