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WINE VILLAGE 2019
A success story. Without any dust.
The word "success story" is almost as dusty as the Stuttgart Wine Village. It has tried to shake off that dust for years, or let’s say, sway it away with a glass of wine, but it wasn’t really shaken up until 2019. That’s when young restaurateur Fabrizio Zullo, who also runs the People Club and SchatziBar at the Wasen, stormed the Marktplatz with his team. The wine booth Zum Zullo surprised everyone with extraordinary Swabian food creations, local young winemaker products, and a consistent brand design that extended from the interior to the crew's attire. For some of the old-time wine village regulars, it must have been as shocking as a Capital Bra song blaring from their grandkids’ Bluetooth speaker
These shockwaves didn’t just trigger twelve days of constant Zum Zullo euphoria, with every day sold out and packed to the rafters; they also earned awards. Zum Zullo was immediately crowned "Wine Booth of the Year 2019" in its debut year. As a newcomer. A fresh face. A wine village rookie. That’s something to savor, maybe over a glass of wine or a vegetarian Baden-style pretzel dumpling. It was on the Zum Zullo menu and it was delicious. In short: A success story. Completely dust-free. But full of digital shine. Created by Hochburg, in close coordination with the host himself and interior designer Cyrus Ghanai. From the website to the Instagram visuals, all of it based on an innovative and completely unconventional brand identity and corporate design for the wine village.
VIEWS
Zullo × Wine Village Stuttgart
In the end, it was a statement on the Marktplatz, a declaration, a twelve-day-long Instagram Livestory.
Prestige project, designed by Hochburg.
In the end, it was a statement, a monument, an announcement, a twelve-day Instagram live story on the market square. And yet another proof that something great and innovative can emerge in a relatively short time—about nine months—when both client and agency push each other forward, constantly feeding creativity from both sides. Especially when the unrelenting will to break boundaries and shatter outdated structures with contemporary skills and the right community is present. Gamechanger.
The synergy effects that grew from this were ready to be picked right from the vines—and the positive feedback continues to be profitable to this day. Anyone can buy an ad at the Pragsattel Tower, but there are only 30 wine stalls at the Stuttgart Wine Festival each year. A prestige project, a business card, designed by Hochburg. The year 2019 was a great vintage, one for the future. To continue breaking down the barriers between tradition and digital modernity, and to dust off the Wine Festival.
P.S.: Of course, this project was incredibly fun for us, and we celebrated the entire Zum Zullo experience with the whole crew – naturally. After all, it's only a wine glass throw away from our studio.
Party Hard
