Sanitary High Class meets Design Magic.

Sanitary High Class meets Design Magic: We’ve known and appreciated each other for a long time, and now a deal has finally been made: We welcome Sanitär Bez as a new client at Hochburg.

The bathroom has long been the new kitchen, and the once "washroom" is now a place where people love to invest in luxury. For the Reutlingen institution Sanitär Bez, this is not breaking news, but rather the everyday reality for decades. Founded as a small business in 1949, the sanitary and heating wholesale company, with its bear mascot, showcases on 1400 square meters the exquisite comfort dreams possible in a "wet cell."

Driven by the tension between innovation and tradition, this family business has grown into one of the leading companies in the industry in the southwest and is being pushed forward by the younger generation under the leadership of Andreas Bez.

Facing constant change, new requirements, and digital innovations is part of the company’s philosophy, just like the distinctive blue, the aforementioned bear, or cool to provocative claims on the Bez trucks such as "Maybe you should overhaul your bathroom."

Not only Reutlingen knows Bez, but the entire metropolitan area does. With Hochburg as the new agency, the brand building will be further advanced and refreshed for all platforms. The first step is a fundamental relaunch of the corporate design. After that, we’ll take a cold shower to clear our heads for the next ideas, so that the Sanitär Bez bathroom gets even better and never goes bad. Braus that Design raus.