B. Braun Marketing Conference  —  2024

Hochburg at the B. Braun Marketing Conference: Insight into influencer marketing and AI-generated content.

B. Braun Marketing Conference

From content and campaign creation to the panel stage: Our client B. Braun, one of the leading medical technology companies, invited us to their marketing conference this year. The event focused on the latest developments in digital marketing, key milestones in various company projects, and provided a glimpse into the future of online marketing.

 

During two talks, we were able to share our expertise. On the conference stage, we presented our "main act." Hochburg co-founder Florian Boyd led the way through various projects and campaigns

 

In addition to developing unique corporate designs, we are known in these two areas due to our immense experience – thanks to a wide range of clients from numerous industries – as well as our innovative approach

 

B. Braun’s invitation was therefore based on a strong foundation, as we are able to offer a fresh and contemporary perspective on digital marketing at many levels.

In addition to our rapidly growing digital pillar, the Hochburg Insta channel, with over 30,000 followers, we look back on successful collaborations with personalities such as Karo Kauer and luxury hotels in Austria, as well as the first projects in which we used AI. Our know-how, which we often expand autodidactically in daily business, enables us to lead innovative projects and share our experiences on such platforms.

 

Since the exchange of knowledge and best practices is essential for the evolution of digital marketing, it was a valuable experience for us to present the Hochburg methods from agency life to an open audience.

 

Florian Boyd’s insights were positively received and led to stimulating discussions about the direction digital marketing will take. In addition, we were inspired by the work of the other participants and thank B. Braun for the invitation to this extraordinary event.

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